Covered in chocolate buttercream, a ganache drip. In the uncupping promotional video, the wrapper slowly falls to the floor, and during that time, you wonder whether the person in the ad will pick up the remains on the wrapper. Layered with chocolate sponge filled with a creamy peanut butter filling. The meme relied solely on the resonance of the lasting brand image, which is that the wrapper is unmistakably Reese’s. Introducing our irresistible Reeses Peanut Butter Blossom cookies These delicious cookies combine two classic flavors - rich, creamy peanut butter and.
This notion first arose when LeBron shared a meme where the peanut butter cup is removed from the image. Reese's marketing strategy enabled this because the Reeses’ wrapper is so well known. Reese's chose to remove their name and the peanut butter cup to let the wrapper stand out on its own. Notably, the billboard ad doesn’t mention the brand’s name. This marketing piece is perceptive of its consumers, as fans of the brand can recount shared memories of the candy and uncupping the peanut cup from the wrapper. The ad brings to life the resonating sentiment of experiencing having a little chocolate and peanut butter stuck to the bottom of the cup.
Reese's Cup teamed up with Toronto’s creative agency, Anomaly, to center the ad not around the chocolate cup itself but the wrapper instead. LeBron James meme that went viral and inspired the new Reece's Cup Ad
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